knuddi2000
knuddi2000 x Kunstverein BS, 2024
Schirin Charlot Djafar-Zadeh launched her label knuddi2000 in 2019 with a small, beige shoulder bag called knuddi NrUno: Basic Bitch. It was based on two main ideas: it had to be big enough for DJ headphones, and it also had to be wrapped in bubble wrap, so that feeling and popping it could be a “stress relief skill” in demanding day-to-day situations, offering Instant-Relaxation. It was with this therapeutic approach, along with inspiration from common commercial shopping bags, recycled produce mesh bags, and a great affinity for velvet ribbons and bows, that the “knuddi verses” were created, with small to large accessories that visually and sensually embellish the everyday adventures of those who carry them around as companions. The handbag edition knuddi2000 × Kunstverein BS, specially produced for the Kunstverein Braunschweig, enters into a dialog with the history of the old building. For this special knuddi2000-campaign, Djafar-Zadeh developed a collage of historical and present-day photographs of the Villa Salve Hospes, which, printed on fabric and adorned with the distinctive knuddi2000 signature of ribbons and bubble wrap, brings together different time periods and situations. And so the playful knuddi bags were born, each one of a kind and a portable piece of the Kunstverein all its own.